The Importance of Blogging Many blogs are issue-based, meaning the blogger is trying to provide information to sway people's thinking in a certain direction. Social issue blogs are written by bloggers who are trying to make a difference [...]
Relationship Marketing What is relationship marketing? Relationship marketing is a strategy designed to foster customer loyalty, interaction and long-term engagement. It is designed to develop strong connections with customers by providing them with [...]
Photography Public Relations (PR) photography is a form of commercial photography with a news angle. A PR photographer is commissioned to create images for a business, organization or individual's news usage. A well-crafted image [...]
The Day in the Life of a Public Relations Professional What are some of the things a PR Professional does on a day to day basis? To start the day, [...]
Marketing for Women Owned Businesses A Woman-Owned Business Enterprise (WBE) is defined as one that is at least 51% owned, operated and controlled on a daily basis by one or more female. WBEs are [...]
The New Normal With Communicating with Customers Connect, Engage and Grow The Corona crisis has changed how organizations market and consumers react. The “new norm” is far from normal [...]
How to Improve Public Perception of Your Business Connect, Engage and Grow How to Improve Public Perception of Your Business Getting information to the public is getting them to [...]
Hottest Public Relations Trends of 2020 The newest trend taking form in the year 2020 is that online marketing is booming. Brands are taking on a powerful new form. Consumers demand relevance [...]
Building an Online Presence for Business Connect, Engage and Grow What makes a good online presence for business? A good online presence is one that will increase your business reach; [...]
Your Target Audience Connect, Engage and Grow How do you define your target audience? Look at your current customer Who are your current customers, and why do they buy from you? Check out your Analyze your [...]
