Your Target Audience
Connect, Engage and Grow
How do you define your target audience?
- Look at your current customer Who are your current customers, and why do they buy from you?
- Check out your
- Analyze your product/service.
- Choose specific demographics to target.
- Consider the psychographics of your target.
- Evaluate your
A target market profile is a concise description of the type of prospect you want to sell to. A positioning statement is a brief summary of the way you want prospects to perceive your product or service.
Your target customer is the person you’ve identified as most likely to purchase your products. This is a much more segmented portion of your target market, as you have identified certain aspects of this individual. These components might include a specific age instead of a range, a specific income level versus a large swath of income types, and the reasons these customers are most likely to purchase your products. It is important to do research to identify the target customer so you know how to market to them effectively. Although your products may appeal to a large group, it’s in your best interest to focus on very specific targets. By focusing on a targeted audience, your efforts will provide a higher return on investment, increased conversions, and growth of your online presence.
Three main activities of target marketing are segmenting, targeting and positioning. These three steps make up what is commonly referred to as the
S-T-P marketing process.
Segmenting is breaking up the market into smaller, homogeneous segments. Targeting is following the brainstorming of possible segments in step one, the next step is to pick a select market to target or focus on. Positioning is how the company wants the targeted market to perceive its brand or product. Some companies make quality a key positioning message and try to market their product as top quality for the target market segment.
Here are five sales-oriented types of customers you will encounter.
- Potential customer – The Potential Paul.
- New customer – New Neil.
- Impulsive Customer – Impulsive Iggy.
- Discount customer – Discount Dan.
- Loyal customer – Loyal Larry.
When figuring out who your target audience is, remember to consider the price of the product and what the customer wants. You need to form some type of relationship with each buyer.
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