Book Publishing for Business

There are many excellent reasons to take the time to write and publish a book. Having authored a book gives you instant credibility as an expert and that immediately sets you apart from everyone else in your field. It helps to fill your pipeline with perfect clients and gives you a reason to raise your rates. Self-published books have a much higher royalty rate than traditional publishers because you get to keep anywhere from 50-70% of your book’s profits. With a traditional publisher, they take much more and you only end up with 10% maybe 12% after years of proving yourself as an author.

Five of the biggest advantages of self-publishing are:

  • Higher royalty rates
  • You can bypass traditional publishers
  • You can be a control freak
  • Your book gets more time to catch on 
  • You can control costs

Five of the biggest disadvantages of self-publishing are:

  • Upfront costs
  • Finding a reputable publishing team
  • Potential financial loss
  • Self-publishing stigma
  • No agent support

Whether or not self-publishing or getting a publisher is better relies entirely upon your own goals and resources. If you want to have far more creative control but pay a little more upfront (with the knowledge you also make a lot more in royalties), self-publishing is the best route.

Self-publishing on Amazon is also worth it if you can use the clicks and views that your book receives to boost another venture. But self-publishing a book on Amazon is not a “home run” play by any means. The highest paid authors on Amazon have a series of books and have spent years building that up.

The writing process can be broken down into 7 stages: Planning, Drafting, Sharing, Evaluating, Revising, Editing and Publishing.

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