Let’s Talk Websites

Have you considered developing a website for yourself or  your business but have not come around to it? Perhaps now is the time to establish your business on the Internet. After all, we are living in the digital age. Before diving into the project, you must have an understanding of why you need a website, who your clients are and what material they are looking for.

Defining A Purpose

Are you aiming to inform visitors about your business? Do you want to showcase your personal talent? Or are you looking to attract new customers through articles? These questions will determine what type of website is appropriate for your business.

Here are a few examples:

  • Personal talent = Portfolio
  • Article marketing = Blog
  • Business / Marketing = Informative Website
  • Selling goods = Ecommerce

Elements to Consider

In general, CONTENT, VISUALS and a CALL-TO-ACTION are top elements to pay attention to. Always think about your clients. Make your website as user-friendly as possible. Just because you know where information is placed doesn’t mean your customer will find it.

  • Content
    • User-friendly copy
    • What is my client interested in?
    • Enhance SEO with blog posts
  • Visuals
    • Defined brand
      • Logo
      • Color scheme
      • Theme
    • Organized layout
      • Easy navigation for users to find what they are looking for
  • Call-to-action examples
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