Email Marketing

What is email marketing and how do we get started using it? Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.

There are many ways to market yourself online to get more customers. A lot of companies think that social media is the way to go. However, one of the most effective ways to acquire new customers is through email marketing. Of all the different forms of online marketing, email marketing is one of the most unrecognized and one of the most powerful. Through email marketing campaigns, companies can track who opens their emails, clicks on their links, and how much traffic is driven to their website. This is a cheap, quick way to gain customers.

Email marketing is the practice of using email to promote your business. It is used to cultivate relationships with potential customers, keep current customers informed and updated on your brand, offer coupons to encourage customer loyalty, and more.

There is a lot of value in email marketing. Email marketing is universally used. Everything you do online comes back to your email, such as purchase verifications, website log in authentications, and more. Every demographic and age range uses email as a means of primary communication. Email plays nice with other websites.

Social media, Google, and company websites have flawless email integration. For example, companies can take their social media posts and convert them to email easily, promote social media events through email, and increase website traffic by including a link to your site in an email. Email easily integrates with all other forms of online marketing. And people prefer email. According to research conducted by Marketing Sherpa, 60% of survey respondents chose email as their preferred way to receive promotions and updates from companies they are interested in doing business with. According to that same research, only 20% of respondents chose social media and 17% chose text messages.

There are many advantages to utilizing email marketing for businesses. To learn even more, contact, for assistance with your email marketing!