What is Meetup and how can it help your business? The main reason for creating and organizing a Meetup for your business is for your customers to get to know you more in person. Meetup brings in more potential buyers through events and referrals. It is proven that people are more likely to do business with those they like and respect.

There are 2 main things you can do right now to start promoting your business.

  1. Start a Meetup intended for each persona – There are times that a business will have more than one persona. For example, a restaurant can target customers who just want to eat but at the same time, they can also offer culinary studies to those who would like to learn how to cook.

Once you do this, you can then start to create several descriptions that will entice prospects to join your Meetup group and engage with other members.

  1. Create your own business target personas – To start off, you need to fully understand the kind of personas you want to target with your business. On Meetup, you can have more than one persona for your customers. This will give you a good idea of what sort of activities and events to launch for each persona.

As of now, you can lead up to three Meetup groups on a single account so if you have different customer personas, it’s best to create a separate Meetup group for each one. You can then customize each of the events and activities you put together to suit each persona.

Create and promote events that will give each group a taste of your business’ ability to accommodate your specific needs. Provide a catchy name for each of the groups that represent the audience you want to attract.

Connect and set up your social media pages with your Meetup and start forming connections – such as Facebook, Twitter, Instagram and LinkedIn. Give them another way to keep in touch and get updates about upcoming events. Don’t pitch too soon. Instead, get a feel for the individual group, its interests and offer costless but helpful information.

Your connections will be drawn to know what other knowledge you have in store for them. As a plus, they will most likely spread the word about what you know and what you are doing. Contact for assistance with building up your social media sites today!