Choosing the Correct Social Media Platform

Choosing the Correct Social Media Platform

With all of the social media platforms out there, how do you know which is the best to use for your business? It is a three step process, which will be explained here.

Here are three steps to determine which platform is perfect for your business.

Step 1: Identify your audience. The first step is to identify who your audience is and which specific audience you want to target. Each platform caters to a different type of audience, so pay attention to the gender and age ranges of those you are trying to target. Know why you are using a specific social media platform!

Step 2: Define your goals. Have a plan. Once you have defined your ideal audience, it is time to create a strategy. Always remember, that when it comes to using social media for business, identifying the wrong audience can cost you time and money. The seven best social networks for eCommerce advertising are Facebook, YouTube, Instagram, Twitter, Pinterest, LinkedIn and Snapchat.

It shouldn’t come as a huge surprise that Facebook is number one on the list of the top seven social media sites for business. The number two is Twitter, three is Instagram.

When creating goals for your business, start by setting SMART goals. The “SMART” acronym stands for “specific,” “measurable,” “attainable,” “relevant,” and “time-bound.”

Each SMART goal you create should have these five characteristics to ensure they can be reached.

SMART is a mnemonic/acronym, giving criteria to guide in the setting of objectives; for example in project management, employee-performance, management and personal development. The letters S and M generally mean specific and measurable. 

  • Specific: The goal of becoming a high school math teacher is well-defined. Being specific sets a defined social media goal.
  • Measurable: Success can be measured by the number of applications, interviews and job offers You want to measure out your time you spend on each social media platform.
  • Attainable: The goal setter will have the appropriate degree for the job, You want to be able to attain the skills of each social media platform, for better resources for your client.
  • Relevant: reasonable, realistic and resourced, results-based and
  • Time-bound; Set Specific Goals. Your goals must be clear and well defined with how you want to advertise with social media platform.

Step 3: Find your audience. Once you identify your audience, you need to define goals for that audience.

Work with an agency that can help you figure out which social media platform is best for you.

Contact for assistance with building up your social media sites today!