The Importance of Blogging
Many blogs are issue-based, meaning the blogger is trying to provide information to sway people’s thinking in a certain direction. Social issue blogs are written by bloggers who are trying to make a difference in their own ways. Blogs bring people together and connect in ways of communicating that you can’t quite communicate face to face. In a blog, you can also put up images with the words. When speaking, you leave it up to the listeners imagination.
Blogs need frequent updates. Good examples of this include a food blog sharing meal recipes or a company writing about their industry news. Blogs also promote reader engagement. Readers have a chance to comment and voice their different concerns and thoughts to the community.
A blog features diary-type commentary and links to articles on other websites, usually presented as a list of entries in reverse chronological order. Many blogs focus on a particular topic, such as web design, home staging, sports, or mobile technology.
Step 1: Plan your blog post by choosing a topic, creating an outline, conducting research, and checking facts. Step 2: Craft a headline that is both informative and will capture readers’ attentions. Step 3: Write your post, either writing a draft in a single session or gradually word on parts of it. Some advantages of blogging are
1-SEO – Having good content online is a must in order to be found online. Create good quality content that people are interested in sharing and Google is 
bound to take notice.
2-Great for feedback – It allows and encourages constant engagement with readers. Whether they agree or disagree, you will know it immediately by their comments.
3-Learn more about your followers – One of the things businesses spend a lot of money on is in learning what their consumers want from them or what they like/dislike about their products. Blogging is an easy and effective way to obtain this information.
Some disadvantages of blogging are
- Poor content – Poorly written content can reflect badly on your brand
- Inconsistent posts – If you decide to blog, make sure you do it consistently
- It takes time – Yes, you need to give some thought and plan out what you are going to blog about
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