Marketing for Women Owned Businesses

A Woman-Owned Business Enterprise (WBE) is defined as one that is at least 51% owned, operated and controlled on a daily basis by one or more female. WBEs are typically certified by a third-party, city, state or federal agency. Today there are more than 383,000 female 

veteran-owned businesses in the U.S. For the first time in history, the Federal Government met the 5 percent women-owned small business (WOSB) goal. Women owned businesses must adhere to the same marketing guidelines as all other business owners. They need to make sure they are on all aspects of social media, such as: Facebook, Twitter, Meetup, What’s App, and LinkedIn. Facebook advertising has two million small to medium sized businesses that advertise on Facebook. It’s an inexpensive and effective way to market to virtually any audience.

Other aspects of marketing for women owned businesses are:

  1. Google My Business
  2. Google Adwords
  3. Content Marketing
  4. Organic Social Media
  5. Coupon Deal Sites
  6. Email Marketing
  7. Webinars

All businesses should remember to ask for referrals and always network with other businesses. Below are a few more ways to market your business as a woman or man. Marketing does not change the rules. It is the same for everyone.

  1. Offer discounts and incentives for new customers only
  2. Re-contact old customers
  3. Improve your website
  4. Partner with complementary businesses
  5. Promote your expertise
  6. Use online reviews to your advantage

16 Popular Small Business Ideas for Women Entrepreneurs

  1. App Developing
  2. Online Retail/Wholesale
  3. Financial Services
  4. Agriculture and Farming
  5. Dog Walking and Pet Services
  6. Cooking, Catering and Restaurant Management
  7. Marketingand Public Relations
  8. Photography

To learn more about marketing for women owned businesses contact, for assistance.