Messaging In Business

What is messaging in business and why should we do it? Instant messaging (or IM, for short) is a type of online chat that lets you send and receive brief written messages in real time. Many offices and companies use instant messaging for one-on-one conversations and group discussions. What is a Business Message? Generally a business message has precise content related to the business. It can be a message for internal purposes such as the employees or board of directors; or external – for clients, creditors and service providers.

Business messaging is a set of channels over which companies and consumers can communicate with each other. The most common messaging channel is text messaging. We have all had experiences with shipping notifications, marketing offers, promotional campaigns, and appointment reminders.

Texting should only be used for short, to-the-point communications, like sending a reminder or FYI. Text messages are generally considered less important than other forms of business communications.

Instant Messaging technology allows workers to chat with each other quickly and privately. Many businesses utilize instant messaging to add efficiency in workplace communication, reduce interferences and improve customer service.

Interpersonal communication is vital for businesses. People use interpersonal communication all the time. Some forms of communication include: face to face communication, email, chats, Facebook, instant messaging, and text messaging.

Effective messages include a clear purpose to inform, persuade or collaborate with the intended audience. The message should be designed according to the audience’s level of understanding, potential reaction and relationship with the composer.

Four tips for successful messaging are:

  1. Learn Your Audience. The first step in planning and composing a business message is
          to determine your audience
  2. Pinpoint Their Needs. Once you know who your audience is, determine why they need
    to hear your message
  3. Offer a Solution
  4. Help Them Act

The general purpose of a business message is to inform, persuade, and collaborate with your audience

For assistance with messaging for your business, contact:

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