How to Utilize Flyers to Promote Events

If you’re considering adding flyer advertising to your marketing mix, you may want to follow a few major guidelines to get the most bang for your buck.

  1. Using a Bold Headline gets the attention of anyone looking at the flyer, to want to look at the flyer more.
  2. Using a Call-to Action states up front what the flyer is for
  3. Ask people to share the flyer
  4. Proofread the flyer to make sure it is accurate, has no spelling mistakes or any
    other errors

What you include on the flyer would be the event name, date, price, and your call to action (i.e. Get tickets now!). It’s important to make this information stand out so that people know what, when, and where your event is. It’s also important to decide whether or not your event flyer is going to be digital or if you’ll be printing it. Always think for a flyer, where, when, what, how much. Try to make it look different from all other flyers.

Another big benefit of using a flyer to promote an event is its tangible nature. The fact that your customers will physically hold the flyer means you are half way to getting your message across. This is why it’s important to make your flyer stand out but also ensure your main message is clear and easy to see. Make your flyer different from all other flyers. It could be small, to fit in a purse, normal size or larger. It can be horizontal or diagonal. You can even make it business card style, if there is not much to go on it. Remember, you want people to read it, and pick it up a second time.

Distribute flyers by hand or digitally. Promoting flyers online has increased during the pandemic. Posting your flier online is a free and simple way to promote your business or an event you are hosting.

Here are some interesting Direct Marketing Association (DMA) statistics showing the effectiveness of flyer distribution: 78 and 79 percent of consumers glance at door drops and direct mail, while 23 and 32 percent proceed to read them properly, and respectively. Digital flyers are a good reminder of the event. Flyers with some kind of discount or money-off coupon are kept by 33 percent of recipients. Digital vs handmade flyers are each highly effective.

There are several reasons why flyers can be extremely effective at promoting your business, event, product or service. They are an affordable, cost effective way to spread your brand message. Flyers are also inexpensive to print and distribute. Flyers are also inexpensive to print and distribute. Use a well-designed flyer to introduce yourself to prospects.

If you are in need of a well-designed flyer, contact: for assistance.