Monthly Newsletter Part II

In the last blog about newsletters we discussed things such as businesses putting out monthly newsletters. We asked if they should be doing this and concluded YES, they should! Newsletters are a very important factor for any business. Newsletters speak about their businesses in ways they don’t have time to share face to face.

A monthly newsletter is an opportunity to update your subscribers with useful information about your industry as well as upcoming events and current promotions.

To achieve maximum benefit with your newsletter, make sure it contains the following elements.

  • We are inundated with information and another lengthy newsletter is not going to help anyone.
  • The best newsletters utilize classic story-telling techniques.
  • Reader Focus. Make it simple & readable
  • Call to Action. State what you want to tell up front.
  • Most important because this is what will attract the eyes.

The more often you send a newsletter, the shorter it should be. Keep dailies to a page or less, weeklies at 5 to 7 pages or less. Monthlies can be longer, but only if you have truly fascinating information.

A newsletter is a tool used to communicate regularly with your subscribers, delivering the information you want in your email boxes. These messages can contain simple text or a structure composed of images and formatted text.

What is the difference between a newsletter and a newspaper? A newsletter is generally going to be written for a small audience and is produced “in-house,” so to speak.  A newspaper typically has a much larger audience and is concerned with topics of general interest to that larger group.

Emails sent around 1PM bring the best results, followed by typical commute hours both in the morning and afternoon. Notice the volume of emails sent during the morning hours.

Give each newsletter an issue number. This unique number will represent just one version of the newsletter. For example, if the newsletter is printed monthly, January would be “Issue 1.” February’s newsletter would be “Issue 2.”

For assistance with putting together a newsletter, contact