Why do businesses put out monthly newsletters? Should they be doing this? YES, definitely! Newsletters are a very important factor for any business. They speak about their businesses in ways that they don’t have time to share face to face.
A monthly newsletter is an opportunity to update your subscribers with useful information about your industry as well as upcoming events and current promotions.
In a monthly newsletter you can share your company story. You can connect with your audience and let them know about the people behind the brand. Some other things that can go into a monthly newsletter are:
- Behind-The-Scenes Tour
- Employee of the Month
- Job Postings
- Frequently Asked Questions
- Industry News
- Interview an Expert
Mid-Week, Mid-day: The tried-and-true traditional approach of sending out newsletters in the middle of the week and in the middle of the day tends to do pretty well. General know-how suggests sending emails between 1-3pm (9-11am is recommended as well). It’s safe.
The key to newsletter success: making yours unique and informative. It can include local community information and be a spotlight for new products or services. Success with newsletters is highly measurable if you design and distribute them digitally. Newsletters work well when you do each thing mentioned above at the correct time. Remember, there is always correct time to do everything!
The purpose of an email newsletter is to give those on your list updates pertaining to your business, products, and services. However, it’s not something that’s generally used for a hard sell. An email newsletter should feel like an update from an interesting, helpful friend, rather than a pushy salesperson.
Keep it simple, keep it catchy. Because your audience will spend less time reading an email than a blog post or a white paper, they need to understand the point of your newsletter as soon as they open it – keep the content simple and straightforward. The simplicity of engaging newsletters is key to their readability.
For assistance with putting together a newsletter, contact https://classycommunications.net/.