Promotional products form of marketing (marketing tool)

Known Benefits for Business

Part of advertising your company to the consumer is looking at the business and deciding what product would be the perfect marketing tool. Start by offering some sort of free promotional item before you speak about your business. That could get them interested in wanting to learn even more.

On your website, advertise that you’re giving promotional gifts to your customers. Make the words an active link, so customers can click on it and choose from the marketing items you’re offering. If you’re selling bedding and home goods, a free throw blanket or a set of candles can make a nice purchase incentive.

Printed marketing materials are a highly effective way to promote your business to customers, clients, business partners and potential investors. Examples: brochures, flyers, postcards, business cards, menus, sales sheets, etc. Examples: t-shirts, mugs, calendars, pens, gift certificates, event tickets, keychains, etc.

Numbers don’t lie–promotional products work!

According to the ASI study, most people keep promotional products for an average of eight months. The study shows that 63% of those in the United States and 64% of those in Canada give their promotional products away when they are finished with them.

What are marketing materials? Marketing materials include any items for communicating to customers. In print marketing, this includes business cards, brochures, and catalogs. In other types of marketing, materials could range from digital assets to billboards and more.

Online marketing brochures during the pandemic are essential to promote someone’s products or services and to reach their target market.

Advertisements are a one-way form of communication that ideally appeal to consumers

emotions and persuade them to purchase your product or service. Promotion is typically

a short-term marketing strategy, meant to increase sales through the use of immediate

customer incentives (motivations).

Marketing is the overall process of boosting public awareness of a product, person or service, while advertising and PR are promotion methods that fall under the ‘marketing’ umbrella term.

For assistance with marketing and which promotional materials to use for your business, contact: