Public Relations & Politics
Public relations (PR) is the practice of deliberately managing the release and spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public in order to affect public perception.
The Government public relations contributes to:
- Implementation of public
- Assisting the news media in coverage of government
- Reporting to the citizenry on agency activities
- Increasing the agency’s sensitivity to its publics.
- Good PRcelebrates politics in an inclusive, non-exploitive way. It is called “public relations”. Creating a message and campaigns that do more than sell is extremely important. Good PR welcomes the input of “neutrals” and especially “critics,” and adapts strategy accordingly.
Some ways a PR professional influences the opinions of the public include: introducing new ideas and revamping the image of existing ideas as it relates to politics. Managing a crisis to do damage control is another area where public relations professionals deal with in politics. They can identify ways for the politician to look more attractive to their voters. In Politics, a PR professional would take the negative aspect on a politician and turn it into a more positive opinion.
Public opinion also affects politics through the news media. News media provides a two-way communication which allows for greater interaction. People can directly send messages to the government and politicians can comment online. Since the news media has a large user base, political activity is followed by more people than ever before.
PR is part of a political organizations overall marketing and communications function. PR is critical in helping to engage an political focus across media platforms including third party and social media. Public relations must protect the organizations reputation and provide crisis management where necessary.
Public Relations has always existed in politics. Politicians and political parties hire experts in the field to run their campaigns and manage their reputations.
- Government Relations. Dealing and communicating with legislatures and government agencies on behalf of an organization.
- PR professionals answer press and publicinquiries, write news releases, work on newsletters, prepare speeches for top officials, oversee the production of brochures, and plan special events.
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