Sales Funnels for Business

Sales Funnel Stages Has An Impact On Consumer Behavior

Each of the sales funnel stages has an impact on consumer behavior. You need to know them intimately. By knowing each step, you can use tactics to improve the number of people that go from one step to the next.

Awareness

At this stage, the prospect learns about your existing solution, product, or service. They might also become aware of the problems that they need to solve and the possible ways to deal with them. This is when they visit your website for the first time, which they found from an ad, Google search, a post shared on
social media or another traffic source.

Interest

At this stage, the prospect is actively looking for solutions to their problems and ways to achieve their goals. They search for solutions on Google. This is when you can attract them with some great content.

Decision

At this stage, the prospect is making the decision that they want to take advantage of your solution. They are paying more attention to what you offer, including different packages and options, so they can make the final decision to purchase. This is when sales offers are made by using sales pages, webinars, calls, etc.

Action

At this stage, the prospect is becoming a customer by finalizing the deal with you.

They’re signing the contract and clicking the purchase button. Then the money is transferred to your bank account. It’s important to state that there might be additional stages to your sales funnel. Your interaction with a customer doesn’t end with a successful stage.

Retention

At this stage, you have your customer on board with your company. This stage requires you to focus on keeping customers happy in order to convert them into repeat customers and brand advocates. Word of mouth is a powerful force and no one can do it better than a happy customer.

To keep customers happy, you need to help your customers with all aspects and problems related to what they bought from you. Basically, you want them to stay engaged with your product/service. You can do that by sharing content such as:

  • Emails
  • Special Offers
  • Surveys/Outreach and follow-ups
  • Product usage guides
  • Technical assistance literature

How to Build a Sales Funnel Fast

  1. Step 1: Analyze Your Audience’s Behavior. The more you know about your audience, the more effective your sales funnel becomes
  2. Step 2: Capture Your Audience’s Attention
  3. Step 3: Build a Landing Page
  4. Step 4: Create an Email Drip Campaign
  5. Step 5: Keep in Touch

For more information about how to build a sales funnel, contact: https://classycommunications.net/

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