Like other social media networks, businesses can now advertise on TikTok. It’s an excellent way to get your brand seen by new users and prospects. There are three important things to remember.
- Create your own content
- Be authentic
- Use two magical ingredients. Add your own spin and share your video
Once you’ve chosen the music and effects for your video, tap the red circle with the white checkmark at the bottom right of your screen, and then tap next. On the post screen that appears, you have these options to start:
- Type a description for your video.
- Add hashtags.
You can also share the video to WhatsApp, Instagram, and Facebook.
Is there something behind the scenes of your company that you can share with viewers? Do you have a gregarious employee that personifies your company image? Is there a new product or service you’re launching? You can try one of these ideas! You’ll soon find what videos people are drawn to and can create similar content moving forward. Finally, always remember that your content should give something to your viewers rather than selling to them.
Another way to promote your business on TikTok is by launching a hashtag challenge. A hashtag challenge is when you encourage TikTok users to create or recreate content and add your branded hashtag. For example, the brand Guess was one of the first companies to launch a hashtag challenge.
Thousands of businesses are using TikTok business accounts. The public profiles are what allow them to find their voice and build a cohesive marketing strategy on the platform. Business accounts offer exclusive access to specialized resources that help businesses up their TikTok game and build strong content strategies.
Here are 5 TikTok ideas you can use whenever you’ve hit a creative roadblock:
- Share Inspirational Content.
- Tease a New Product or Campaign.
- Educate Your Audience.
- Use the Q&A Feature.
- Tell a Story
It is estimated that TikTok has about 80 million monthly active users in the United States. 60% are female, 40% are male. 60% are between the ages of 16-24. 26% are between the ages 25-44.
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